The Trade Show Museum Effect: How B2B Events Misallocate Capital and Burn ROIB2B trade fairs are among the most expensive marketing moments a company can buy. Yet many exhibitors still treat them primarily as a design-and-presence project—and underfund the systems that turn conversations into revenue. Trade Show ROI : The Capital Mismatch A common budgeting rule of thumb is that total exhibiting cost often lands around ~3× booth space rental once design, build, shipping, serv

In premium segments — private banking, luxury hospitality, and high-end B2B services — traditional lead generation is increasingly under pressure. Digital reach has grown significantly in recent years, but so has skepticism toward purely digital touchpoints. The result is a widening trust gap: executives systematically and substantially overestimate how much customers actually trust their companies. High-Value Lead Generation and the Data on Personalization The shift toward

When planning Trade Fair & Conference Video Production in Germany, the question is no longer “how much footage?” — it’s how fast can we turn event moments into usable assets for sales follow-up, PR, and sponsor reporting. The digital noise at a major congress or trade fair is deafening. For organisers and exhibitors, the challenge isn’t “capturing content”—it’s capturing it well enough to be usable immediately and professionally enough to represent a premium brand. AI is chan

A trade fair, conference, or international congress is one of the largest line items in a corporate marketing budget. From booth design to travel logistics, the investment is massive. Yet, many organizations leave the documentation of that investment—the very content that will drive ROI for the rest of the year—entirely to chance. This guide, compiled by the specialists at Middayfilm  (experts in Corporate Video Production Berlin ), outlines why professional production is no

Trade Fair & Conference Productions in Germany with the Midday Interview Pod For our Trade Fair & Conference Productions in Germany, we are looking for experienced moderators (m/f/d)  to support national and international trade fairs, exhibitions, and conferences . Midday Film Productions  is a leading film and production company for trade fair, conference, and event productions , operating across Germany  and internationally upon request.We deliver professional trade fair vi

Conference Video Production Berlin – Professional Coverage of Conferences & Keynotes Professional conferences like this bring together experts from different fields — in this case healthcare, education, and prevention. The goal of such events is knowledge transfer, the exchange of best practices, and the development of concrete measures. Our role as a video agency was to visually capture exactly this exchange: specialist lectures and keynotes panel discussions and expert talk

Trade fairs and conferences offer businesses a unique chance to showcase their products, connect with potential clients, and build industry relationships. Yet, many companies overlook one critical element that can significantly enhance their impact: high-quality professional event photography. Capturing the energy, engagement, and key moments of these events through expert photography can transform how a business markets itself afterward. This post explores why professional e

Professional event videography and event photography for conferences and trade fairs in Germany. A short review of 2025 and why strategic conference and trade fair video production matters even more in 2026.

Midday Event Film provided professional conference video production in Hamburg  for the Recharge Wind Power Summit 2025, covering interviews, testimonials, and key moments of the event. Our team documented the international conference with a focus on interviews, testimonials, panel discussions, and event impressions , capturing both the content and atmosphere of the summit. The event brought together industry leaders, experts, and decision-makers from the wind energy sector t

Once again, we provided professional event videography and event photography  at FESPA Berlin , filming live demonstrations, keynote sessions, and on-stand interviews for our client’s event film. This marked our second consecutive year  supporting Vespa Berlin  at the event. Working with a flexible, production-ready setup — two Sony 4K cameras, mobile studio lighting, a gimbal, and Rode directional microphones — allowed us to respond quickly despite a tight schedule and an ex

W.I.B becomes W.I.S (Was Ist Schönheit,). It stays the video magazine for Beauty trends, aesthetic medicine and plastic surgery

Our new popped up teaser for W.I.B, our video magazine on Aesthetics and Plastic Surgery Trends.

W.I.B The video magazine about beauty and info plastic surgery shows before and after a surgery with the plastic aesthetic surgeon Dr....

W.I.B interviews Dr. med. Frantzen about plastic aesthetic trends

W.I.B asks Dr. Brüggemann about her clients and their beauty ideals.

W.I.B The video magazine about aesthetic medicine and surgery asks surgeons how they view their responsibilities in aesthetic medicine...

The "W.I.B" video magazine about aesthetic medicine and surgery provides an entertaining and informative view into the world of beauty...

Currently a Midday Film series about beauty and plastic surgery has a name dispute. 😤💥

For our client the Midday film crew has filmed and audio recorded an interview with football superstar Arne Friedrich at the iconic...

In 2018 , we provided professional congress videography and congress photography  at the Cities for Mobility Congress  in Stuttgart — an international event focused on the future of urban mobility and sustainable transport. Our task was to go beyond standard event coverage. Instead of producing only a highlight recap, we approached the congress with a documentary mindset , combining cinematic video, editorial photography, and authentic behind-the-scenes interviews. The Approa