Project Facts
5
Team
5
Days
~35h
YouTube Live
2-4 / Day
Content Releases
400+
Photos + Video Assets
Strategic Lead Generation Through Integrated Production
Overview
In aerospace and defence environments, credibility is earned on-site. Sales cycles are long, stakeholders are senior, and public-sector procurement requires documented proof of presence and authority.
Production must therefore do more than document — it must structure visibility, reinforce trust, and create usable follow-up assets in real time.
At ILA Berlin, Starburst Aero required a production setup that supported both immediate stakeholder engagement and long-term sales enablement.
Context:
In the aerospace, defense, and security sector (A&D), growth is driven by lead quality—not volume. Multi-year sales cycles and complex public procurement make credibility the core currency. Starburst Aero operates exactly in this environment—where authority must be earned on-site and made visible in real time to influence senior decision-makers.
Objective:
Attract and qualify relevant stakeholders.
Use structured interviews and live formats to initiate and deepen conversations on-site.
Increase booth dwell time.
Create moments that extend engagement beyond transactional exchanges.
Enable structured follow-up.
Deliver brand-safe, sales-ready assets within hours to support outreach and pipeline progression.
Execution (On-site workflow):
On-site Production Infrastructure
5-day embedded crew with coordinated photo, video, and live streaming operations.
Rapid Editing Workflow
Dedicated editing hub enabling same-day publishing and daily content drops.
Executive Formats
Structured interview and testimonial formats for immediate use and long-term integration into business development.
Live Streaming
~35 hours of YouTube live coverage to extend visibility beyond physical attendees.
Event Photography
Curated image sets delivered for PR, social distribution, and internal sales workflows.
Operational Discipline (ILA standard):
ILA Berlin is a high-profile, access-controlled environment—shaped by international delegations and elevated protocol. The 2018 edition included political presence on opening day by then-Chancellor Angela Merkel, reflecting strict on-site security and operational procedures.
Within these constraints, Midday Film Productions operated a complex technical setup with a non-invasive workflow. Mobile teams and the editing hub worked in disciplined coordination, capturing key moments without disrupting official procedures or booth operations.
Impact & Outcome:
Authority in real time.
Continuous publishing reinforced presence throughout the event.
Improved follow-up efficiency.
Sales teams received structured assets within hours of interactions.
Long-term content value.
A documented content library supporting marketing and business development beyond the trade fair.
Selected Frames
Delivery & Handover:
-
Turnaround: Same-day selects / daily recaps / final masters (package-dependent)
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Formats: 16:9 + 9:16 + 1:1 exports (web-optimized + high-resolution master files)
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Handover: Structured file architecture with clear naming conventions
Midday Film Productions provides professional event videography and event photography for trade fairs, conferences and corporate events in Berlin, Munich, Frankfurt and across Germany, delivering marketing-ready photo and video assets with rapid turnaround including same-day highlights and 24-hour delivery.
See our full service for event videography and event photography.
Rights & Compliance
Which usage rights are included? Standard commercial usage rights for marketing, PR, and internal communication are included (as contractually agreed). Paid Ads / Whitelisting / TV / OOH can be licensed separately if required.
How does approval / brand safety work? Upon request, we operate with a structured approval process (preview links / selects). Brand-sensitive content (e.g., executive interviews, logos, claims) goes live only after client approval. We produce non-disruptively and adhere to venue and client permissions.
How are data security and delivery handled? Delivery follows a structured folder logic with clear naming conventions (web-optimized + high-resolution master files). Assets are access-restricted; upon request, we use client-side cloud environments or defined transfer protocols.
How do you handle releases for interviews? For planned interviews, we use a standardized release process (digital or on-site, depending on the setting). For events with specific house rules, we comply with client and venue requirements.