Project Facts
2
Team
1
Day
Same-Day
Selects
~150
Photos
Delivery
within hours
Marketing Assets for Real-Time Engagement & Follow-up
Overview
In the payments environment, business relationships are initiated in senior-level conversations — and ultimately decided in structured follow-up.
For MPE Berlin, The Strawhecker Group required a brand-safe visual framework that conveys credibility and remains deployable throughout the live event window.
Context:
Merchant Payments Ecosystem (MPE) Berlin is a relationship-driven industry conference. Visibility alone is not enough — the quality of interaction and the subsequent processing within marketing and outreach workflows are decisive.
For an analytics and advisory firm such as TSG, this meant: visual assets had to be professional, context-aware, and immediately deployable.
Objective:
Make relevant stakeholders visible.
Document senior-level conversations authentically.
Enable real-time engagement.
Same-day highlights for visibility during the conference.
Support structured follow-up.
Event-specific visuals for recaps, outreach sequences, and stakeholder updates.
Execution:
On-site Capture Structure
1 day, 2 photographers, focused conference coverage with marketing prioritization.
Non-disruptive Working Method
Fly-on-the-wall capture of networking and session context — without interrupting senior-level conversations.
B2B-Ready Composition
Intentional framing with clean backgrounds and usable negative space — layout-ready for text overlays and common marketing templates.
Rapid Curation Workflow
On-site curation pipeline minimizing the time between capture and publishing during the live event window.
Operational Discipline (Conference Standard):
MPE is a tightly scheduled conference format with multiple parallel touchpoints (sessions, 1:1 meetings, networking). Value is created in uninterrupted senior interactions — therefore capture must be visible enough for brand presence, yet unobtrusive to processes.
We operated as a non-disruptive photo team with defined movement paths, quiet presence, and prioritization of high-utility situations (sessions, speaker moments, networking, brand context). Selection and editing followed a rapid curation workflow to ensure same-day selects were available within the live window.
Impact & Outcome:
Authority during the live event.
Professional visibility in real time.
Efficient follow-up.
Marketing-ready assets available within hours.
Reduced internal production friction.
Pre-formatted visuals for CRM, email marketing, and presentations.
Long-term content value.
Reusable asset library for marketing and business development.
Selected Frames
Delivery & Handover:
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Turnaround: Same-Day Selects (within hours)
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Formats: 16:9 + 9:16 + 1:1 exports (web-optimized + high-resolution)
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Handover: Structured folder logic + naming conventions
Midday Film Productions provides professional event videography and event photography for trade fairs, conferences and corporate events in Berlin and across Germany, delivering marketing-ready photo and video assets with rapid turnaround including same-day highlights and 24-hour delivery.
See our full service for event videography and event photography.
Rights & Compliance
Which usage rights are included? Standard commercial usage rights for marketing, PR, and internal communication are included (as contractually agreed). Paid Ads / Whitelisting / TV / OOH can be licensed separately if required.
How does approval / brand safety work? Upon request, we operate with a structured approval process (preview links / selects). Brand-sensitive content (e.g., executive interviews, logos, claims) goes live only after client approval. We produce non-disruptively and adhere to venue and client permissions.
How are data security and delivery handled? Delivery follows a structured folder logic with clear naming conventions (web-optimized + high-resolution master files). Assets are access-restricted; upon request, we use client-side cloud environments or defined transfer protocols.
How do you handle releases for interviews? For planned interviews, we use a standardized release process (digital or on-site, depending on the setting). For events with specific house rules, we comply with client and venue requirements.