Project Facts
2
Team
3
Days
90 Min
Rapid Delivery
Same-Day
Publishing
250+
Photos + Video- Highlights
Strategic Sales Enablement through Integrated Production
Overview
In industrial housing construction, business decisions are rarely made spontaneously on the exhibition floor. They emerge from trust, technical clarity, and structured follow-up.
For purelivin, the presence at bautec Berlin therefore meant more than simple visibility. The complex plug-and-play approach of modular timber construction had to be communicated in a way that was clear, tangible, and credible for project developers, urban planners, and financial stakeholders.
Video and photo production were therefore not used merely for documentation, but as targeted sales-enablement assets.
Context:
purelivin (a subsidiary of Kaufmann Bausysteme) develops solutions for industrialized, sustainable modular timber construction.
At bautec Berlin, the central challenge was to make a technically complex construction process understandable for senior decision-makers. Project developers, urban planners, investors, and strategic partners required credible signals for scalability, feasibility, and demand for climate-positive housing.
Objective:
Support qualification conversations
Make senior stakeholder interactions visible and documentable on-site.
Increase dwell time
Use “in-the-moment” formats (interviews, moderated discussions) to extend decision-making interactions at the booth — particularly within the 1:1 model apartment.
Enable structured sales follow-up
Provide brand-safe content assets that could be used immediately after the trade fair for outreach, presentations, and pipeline development.
Implementation:
On-site production structure
Agile two-person team delivering integrated photo and video production throughout the entire exhibition period.
Focus on stakeholder interactions, technical presentations, and decision-oriented discussions within the 1:1 model apartment environment.
Rapid editing workflow
On-site editing structure enabling fast production and publishing of video and photo assets.
Short video highlights and curated photo sets were delivered during the exhibition days.
Live-style rapid publishing
A structured 90-minute turnaround for social-ready content enabled continuous updates during peak traffic phases at the booth.
Executive & stakeholder formats
Interviews, short stakeholder moments, and technical discussions were produced as immediately usable clips — optimized for follow-up communication, presentations, and business development.
Event photography
Delivery of a comprehensive image library with more than 250 curated photos — suitable for PR distribution, social media, and internal sales and marketing processes.
Operational Discipline (Trade Fair Standard):
bautec Berlin is a high-traffic exhibition environment with parallel presentations, technical discussions, and confidential stakeholder interactions.
The production team operated as a low-profile unit within the booth workflow, capturing relevant moments without disrupting conversations, presentations, or sensitive sales processes.
The production approach followed a non-disruptive methodology designed to ensure brand safety and client approval workflows.
Impact & Outcome:
Real-time visibility
Continuous digital presence during the trade fair through rapid-turn publishing.
Structured sales follow-up
Professional content served as a bridge between booth conversations and subsequent outreach activities.
Long-term asset value
A durable content library supports landing pages, partner communication, and business development activities beyond the event itself.
Result
The production transformed the trade fair presence into a durable, reusable sales-enablement asset system.
Selected Frames
Delivery & Handover:
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Turnaround: Same-Day Selects (within hours)
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Formats: 16:9 + 9:16 + 1:1 exports (web-optimized + high-resolution)
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Handover: Structured folder logic + naming conventions
Midday Film Productions provides professional event videography and event photography for trade fairs, conferences and corporate events in Berlin and across Germany, delivering marketing-ready photo and video assets with rapid turnaround including same-day highlights and 24-hour delivery.
See our full service for event videography and event photography.
Rights & Compliance
Which usage rights are included? Standard commercial usage rights for marketing, PR, and internal communication are included (as contractually agreed). Paid Ads / Whitelisting / TV / OOH can be licensed separately if required.
How does approval / brand safety work? Upon request, we operate with a structured approval process (preview links / selects). Brand-sensitive content (e.g., executive interviews, logos, claims) goes live only after client approval. We produce non-disruptively and adhere to venue and client permissions.
How are data security and delivery handled? Delivery follows a structured folder logic with clear naming conventions (web-optimized + high-resolution master files). Assets are access-restricted; upon request, we use client-side cloud environments or defined transfer protocols.
How do you handle releases for interviews? For planned interviews, we use a standardized release process (digital or on-site, depending on the setting). For events with specific house rules, we comply with client and venue requirements.