MARKETING OPPORTUNITIES WITH GUARANTEED REACH
Production of 12 W.I.S episodes with sponsor branding
Midday Film produces 12 “W.I.S” episodes with a length of up to 20 minutes per episode.
All contributions from the individual episodes will also be edited and published as short clips for social media.
They are made available to the sponsoring partner for use.
12 episodes
per year
Youtube and Instagram video ads with sponsor branding campaigns
Campaign management, permanent optimization and monitoring of KPI goals together with our partner online marketing agency:
-
Placement and target group analysis and analysis of the various targeting options
-
Development of the campaign structure including detailed planning for individual measures and advertising formats
-
Alignment of advertising materials with regard to the selected targeting options and target groups
-
Checking tracking tags and advertising materials before starting the campaign
-
Adjusting CPCs, audiences, targeting and placements
Youtube and Instagram video ads
with guaranteed
1.3 - 1.5 million views
yearly
Sponsor Product Placement
The sponsor's product will be shown, discussed and/or used, in consultation with your marketing department
up to 6 times a year
Video productions (advertorials) for sponsors by arrangement
by Midday Film, e.g. advertorials, trade fair and conference accompaniment, interviews/surveys, product presentations in consultation with the marketing department and taking into account the company branding with exclusive creative rights from Midday Film, up to 1 production day on location and 2 days post-production per video
2 x per year,
(Germany-wide)
poster and flyer campaign
with sponsor branding in practices, spas and flyers during events, trade fairs
optional
Monthly reporting
sending of reports/ statistics and background information to sponsor,
reports can be customized to sponsor's requirements
Trend analyses using Sponsor surveys/ research questionnaires
can be integrated once a year in newsletter, at Vox Pops or at live events/ trade fairs.
Optional quarterly conference calls with production team and Marketing agency
to discuss KPIs and projects as well as making recommendations
EXCLUSIVITY AND LICENSING AS FOLLOWS
We offer sponsor exclusivity
Sponsor may communicate exclusive right for "W.I.S". This excludes other sponsors.
No advertisement sales by Midday Film
Sponsor may communicate sponsorship
Integration of the sponsor's name at the beginning of the "W.I.S" episode
Integration of the sponsor's name at the end of the "W.I.S" episode
W.I.S trailers with sponsor branding may be shared on the sponsor's website and mobile version, as well as on social media.
FLEXIBILITY
We are open to suggestions and may approve changes to this list to meet specific sponsor requests.
PLANNING AND LEAD TIME
Slated to be completed every month the first episode of the series will premiere on W.I.S channels and W.I.S partner channels in early 2025.
OBJECTIVES
In the next twelve months, W.I.S aims to become the most visited online video magazine for beauty treatments and cosmetic surgery in the DACH region.
Within the next 12 months, we want to double our reach.
In 2026 W.I.S shall also be distributed on TikTok.
W.I.S is also planned to be filmed internationally and produced with English subtitles for further reach.
TOTAL VALUE OF PROVIDED BENEFITS
Production of 12 “W.I.S” episodes with sponsor branding, each with a length of up to 20 minutes. All contributions from the individual episodes will also be published as short clips on social media and made available to the sponsor partner for use.
78,000.00 €
YouTube and Instagram video advertisement campaign with permanent optimization together with our online partner marketing agency, statistics, evaluations and optional quarterly video call
133,200.00 €
Sponsor Product Placement Opportunities
4,800.00 €
offline advertising (poster and flyer campaign)
Tbc
Total value in EUR:
229,000.00 €
Video productions (advertorials) by arrangement for sponsor
13,000 €
SPONSORSHIP PLAN
For sponsoring "W.I.S" as an "Exclusive Sponsor"
229,000.00 € (net)
272,510.00 € (gross)