Rapid-Turn Conference Photography for Payments Marketing & Follow-Up

Client: The Strawhecker Group (TSG)
Event: Merchant Payments Ecosystem (MPE), Berlin
Scope: 1 Day On-Site • 2 Shooters • Rapid-Turn Delivery
Deliverables: Photography only

Context
MPE Berlin is a relationship-driven payments conference where the event’s value is concentrated in senior conversations and follow-up. For a payments analytics and advisory firm like TSG, the goal was event-specific imagery that was brand-safe, professional, and available during the live event window.

Objective
To provide the TSG marketing team with a curated, multi-format asset library designed for two phases:

Real-Time Engagement: Same-day highlights to maintain visibility while the conference was live.
• Strategic Follow-Up: Credible, event-specific visual assets to support post-event follow-up workflows, including recaps and outreach sequences.

Approach
We operated as a marketing-first capture unit, prioritizing utility and brand alignment over generic event coverage:

Low-Impact Documentation: Fly-on-the-wall coverage to capture authentic senior-level networking and session context without interrupting high-value conversations.
B2B-Ready Composition: Intentional framing with clean backgrounds and usable negative space, keeping assets layout-ready for text overlays and common templates.
Rapid Curation Workflow: An on-site curation pipeline to shorten the gap between capture and publication during the live event window.

Delivery

• Volume: ~150 curated, edited photographs (marketing-ready).
• Speed: Priority selects delivered within hours for immediate deployment.
• Asset Utility: Exports built for internal marketing workflows:

– High-Resolution: For whitepapers, decks, and print.
– Web-Optimized: For CRM, email marketing, and web use.
– Pre-Built Crops: Aspect ratios (1:1, 16:9, 9:16) prepared to reduce internal design time.

Outcome
The project delivered a reusable asset base that supported a consistent, high-quality visual presence throughout the event and into the follow-up cycle. By providing deployable formats and rapid delivery, we reduced internal production friction and made the imagery immediately usable across marketing and outreach touchpoints.