Project Facts
5
Team
5
Days
~35h
YouTube Live
2-4 / Day
Content Releases
400+
Photos + Video Assets
Strategic Lead Generation Through Integrated Production
Overview
In aerospace and defence environments, credibility is earned on-site. Sales cycles are long, stakeholders are senior, and public-sector procurement requires documented proof of presence and authority.
Production must therefore do more than document — it must structure visibility, reinforce trust, and create usable follow-up assets in real time.
At ILA Berlin, Starburst Aero required a production setup that supported both immediate stakeholder engagement and long-term sales enablement.
Context:
In the aerospace, defense, and security sector (A&D), growth is driven by lead quality—not volume. Multi-year sales cycles and complex public procurement make credibility the core currency. Starburst Aero operates exactly in this environment—where authority must be earned on-site and made visible in real time to influence senior decision-makers.
Objective:
Attract and qualify relevant stakeholders.
Use structured interviews and live formats to initiate and deepen conversations on-site.
Increase booth dwell time.
Create moments that extend engagement beyond transactional exchanges.
Enable structured follow-up.
Deliver brand-safe, sales-ready assets within hours to support outreach and pipeline progression.
Execution (On-site workflow):
On-site Production Infrastructure
5-day embedded crew with coordinated photo, video, and live streaming operations.
Rapid Editing Workflow
Dedicated editing hub enabling same-day publishing and daily content drops.
Executive Formats
Structured interview and testimonial formats for immediate use and long-term integration into business development.
Live Streaming
~35 hours of YouTube live coverage to extend visibility beyond physical attendees.
Event Photography
Curated image sets delivered for PR, social distribution, and internal sales workflows.
Operational Discipline (ILA standard):
ILA Berlin is a high-profile, access-controlled environment—shaped by international delegations and elevated protocol. The 2018 edition included political presence on opening day by then-Chancellor Angela Merkel, reflecting strict on-site security and operational procedures.
Within these constraints, Midday Film Productions operated a complex technical setup with a non-invasive workflow. Mobile teams and the editing hub worked in disciplined coordination, capturing key moments without disrupting official procedures or booth operations.
Impact & Outcome:
Authority in real time.
Continuous publishing reinforced presence throughout the event.
Improved follow-up efficiency.
Sales teams received structured assets within hours of interactions.
Long-term content value.
A documented content library supporting marketing and business development beyond the trade fair.
Selected Frames
Delivery & Handover:
-
Turnaround: Same-day selects / daily recaps / final masters (package-dependent)
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Formats: 16:9 + 9:16 + 1:1 exports (web-optimized + high-resolution master files)
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Handover: Structured file architecture with clear naming conventions
This project was executed using structured on-site workflows — similar to the Elite Connect Lounge™ system.
Midday Film Productions provides professional event videography and event photography for trade fairs, conferences and corporate events in Berlin, Munich, Frankfurt and across Germany, delivering marketing-ready photo and video assets with rapid turnaround including same-day highlights and 24-hour delivery.
See our full service for event videography and event photography.
Rights & Compliance
Which usage rights are included? Standard commercial usage rights for marketing, PR, and internal communication are included (as contractually agreed). Paid Ads / Whitelisting / TV / OOH can be licensed separately if required.
How does approval / brand safety work? Upon request, we operate with a structured approval process (preview links / selects). Brand-sensitive content (e.g., executive interviews, logos, claims) goes live only after client approval. We produce non-disruptively and adhere to venue and client permissions.
How are data security and delivery handled? Delivery follows a structured folder logic with clear naming conventions (web-optimized + high-resolution master files). Assets are access-restricted; upon request, we use client-side cloud environments or defined transfer protocols.
How do you handle releases for interviews? For planned interviews, we use a standardized release process (digital or on-site, depending on the setting). For events with specific house rules, we comply with client and venue requirements.