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FALLSTUDIE: Strategische Lead-Generierung durch integrierte Produktion Starburst Aero auf der ILA Berlin

Starburst Aero at ILA Berlin
 

The Context

In Aerospace & Defense (A&D), growth is driven by lead quality rather than volume. Multi-year sales cycles and complex public-sector procurement make credibility the primary currency. Starburst Aero operates in this environment, where authority must be earned and visible in real time to influence senior decision-makers.

The Objective: Production as a Strategic Instrument

For this engagement, video and photography were not deployed as passive event coverage, but as deliberate tools to:

  • Attract & Qualify: Facilitate engagement with senior international stakeholders on-site.

  • Maximize Dwell Time: Use in-the-moment formats (interviews, fireside discussions) to extend decision-maker interactions at the booth.

  • Enable Sales Follow-up: Provide immediate, high-trust digital assets to support post-event outreach and pipeline progression.

 

The Execution: 5-Day Full-Stack Operation

Midday Film Productions deployed a five-person crew to manage a comprehensive content ecosystem on-site at ILA Berlin:
 

  • On-Site Rapid Editing & Publishing

  • A dedicated editing hub enabled same-hour and same-day delivery of short-form video highlights and curated photo sets—supporting a persistent, professional presence throughout the fair.

  • Persistent Live Streaming (primarily YouTube)

  • Averaging ~7 hours of daily live coverage to maintain visibility for a global audience and stakeholders unable to attend the physical exhibition.

  • Executive Interview & Testimonial Formats

  • Structured interviews and fireside-style discussions captured and prepared for immediate use and long-term integration into business development and partner communications.

  • Professional Event Photography

  • Hundreds of professionally edited stills delivered for immediate distribution across PR channels, social media, and internal sales workflows.

 

Operational Discipline: The “ILA Standard”

ILA Berlin is a high-profile, controlled-access environment defined by international delegations and elevated protocol. The 2018 edition included opening-day political presence by German Federal Chancellor Angela Merkel—reflecting strict on-site security and operational requirements.

Midday Film Productions operated a complex technical footprint within these constraints using a non-disruptive workflow. Mobile crews and the editing hub ran with disciplined coordination, capturing key moments without interrupting official proceedings or booth operations.


 

The Impact: Sales Enablement and Asset Value

By aligning professional production with a lead-generation mindset, Starburst Aero gained:

  • Real-Time Authority: Sustained visibility throughout the fair via consistent live publishing and streaming.

  • Enhanced Follow-up: High-trust content that acted as a professional bridge for the sales team—supporting structured outreach after brief on-site encounters.

  • Long-Term Asset Value: A 12-month content library (documentary, daily recaps, interviews) supporting marketing and sales efforts well beyond the event.

Result: High-value lead generation enabled by professional, conversion-ready content—delivered under the rigorous conditions of an international Aerospace & Defense exhibition.

 

Project Fact Sheet

  • Event: ILA Berlin 2018 (Berlin ExpoCenter Airport)

  • Dates: 25–29 April 2018

  • Crew: 5-person on-site production team

  • Live Coverage: ~35 total hours (primarily YouTube)

  • Publishing Cadence: 6–8 content drops per day

  • Final Assets: 1 short documentary, 1 grand highlight film, 5 daily recap videos, several executive interview/testimonial formats, and hundreds of edited images

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